Why AI and creativity are not at war
... We are living through a bending in the curve of AI advancement, with things long viewed as next to impossible being accomplished on a seemingly weekly basis. There is a great saying in the AI world: People mistakenly believe AI is going to steal their job. It won’t. But someone who uses it better than they do will. ...
This is not a dire warning; it’s a call to rethink what’s possible. There is a long history of human-technology partnerships that, I believe, show us a more likely future. ...
Closer to home in creativity, Adobe’s suite of Creative Cloud tools has revolutionized an industry, but they are just as useless as a driverless car without a creator to bring an idea and direction into their powerful platform for idea substantiation. ...
AI-based tools have enabled a growing number of technology platforms to instantly unpack creative decisions in every frame of millions of ads, and compare that creative attribute information to a raft of performance signals. ...
But here’s the thing: The models can only tell us what the signals are. They cannot tell us the why. And in that “why” lies the strategic insight that can unlock millions of dollars in value for a marketer.
A human creative analyst can parse that stream of AI-enabled “whats” and get to the “why.” ...
See the full story here: https://venturebeat.com/ai/why-ai-and-creativity-are-not-at-war/
