Taking ‘try before you buy’ to a whole new level – MBA students explore the potential of immersive virtual reality in hospitality
We specialize in virtual reality without glasses. Through our immersion rooms, consumers can experience a location in different seasons. They can explore destinations virtually and be completely reassured that they’re making the right purchase. For travel agents, this technology can help them identify potential services and business opportunities, and better understand purchasing decisions. Moreover, the software is completely web based and runs on most mobile or fixed devices without any installation. ...
Some of the milestones we had in the project were first getting the students doing in-depth research, often for the first time. We then broadened the scope of the research into multiple countries and analysed the data to discover the outcomes. The final milestone was presenting the findings to Inside Reality. The students were nervous, but they had solid data and the team was impressed. I was able to look at new tech from the perspective of both a developer and an end user. ...
Les Roches ranks among the world’s top 5 higher education institutions for hospitality and leisure management and for Employer Reputation (QS World University Rankings by Subject, 2022).
See the full story here: https://www.hospitalitynet.org/news/4114726.html
