This year, Avocados From Mexico (AFM), one of the leading avocado brands in the US, recently dropped a teaser for the company’s 9th Super Bowl Digital Activation. According to an official release, the “Always Good” experience will include a TV spot featuring actress Anna Faris that will air during the big game as well as a series of interactive activities that make use of technologies such as augmented reality (AR) and artificial intelligence (AI).
For example, you can connect your Spotify account to create AFM musical pieces based on your personal listening habits. Another experience allows you to remix Avocados From Mexico branded music using a combination of AR and AI technology. Instead of an instrument or controller, you trigger various sounds of the brand by performing different facial expressions. ...