philip lelyveld The world of entertainment technology

16Feb/23Off

Snap introduces ray tracing technology for its AR lenses to enhance realism

Snap has partnered with Tiffany & Co. to launch the first Lens built with ray tracing. The Lens lets users try on Tiffany Lock bracelets using AR and purchase them directly within the app. ... Ray tracing technology is typically incorporated into offline applications, such as console games, but Snap is now bringing the ultra-realistic quality to mobile. ...

See the full story here: https://techcrunch.com/2023/02/15/snap-introduces-ray-tracing-technology-for-its-ar-lenses-to-enhance-realism/

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