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Monetizing Generative AI ChatGPT Via Embedded Product Placement Ads, Anguishing AI Ethics And AI Law

... The same products that consumers see at the store are suitable background scenery to inject a deliberate or subconscious hint of the real world into a film that wants to appear connected to our commonplace way of life. ...

The development and promulgation of Ethical AI precepts are being pursued to hopefully prevent society from falling into a myriad of AI-inducing traps. For my coverage of the UN AI Ethics principles as devised and supported by nearly 200 countries via the efforts of UNESCO, see the link here. In a similar vein, new AI laws are being explored to try and keep AI on an even keel. One of the latest takes consists of a set of proposed AI Bill of Rights that the U.S. White House recently released to identify human rights in an age of AI, see the link here. It takes a village to keep AI and AI developers on a rightful path and deter the purposeful or accidental underhanded efforts that might undercut society. ...

Imagine that you ask a generative AI app to produce a story for you about a dog that gets lost and has to find its way back home. A touching story, for sure. ... Assume that a maker of a well-known dog food product has cut a deal with the AI maker of the generative AI app. The deal says that when feasible, make sure to include the name of their dog food, let’s call it Fido Food. This is to be done when sensibly possible. ...

Thus, the generative AI app produces a story about the dog and mentions at some point that the beloved pooch managed to find a can of Fido Food and gobbled up the scrumptious nourishment.  ... Everyone is happy. ...

Whoa, some say, this is atrocious. This is beyond the pale and undercuts any semblance of Ethical AI. ...

No problem comes the reply. We will mention when users log into the AI app that the AI is being sponsored by the makers of Fido Food. ...

I’ve discussed that another means of monetizing generative AI consists of wrapping the AI into some other app that more explicitly makes money on its own. ...

Now that we are discussing monetization for generative AI, we can put another possibility into the game, namely product placement ads. ...

We can also add to the capability of product placement inclusion that the AI maker can set parameters in the AI app such that the product placement occurs on any of these frequencies:

• a) Never
• b) Rarely
• c) Occasionally
• d) Often
• e) Always

A company wanting to negotiate with an AI maker would have a menu of options. They can have their product placement based on casual presence, contextual immersion, and/or essay contrivance. ...

The user actions then regarding a generative AI outputted essay that contains product placement consists of this:

• Stays As Is. The user leaves the product placement untouched.
• Does A Search-and-Replace. The user comes up with some alternative wording and does a search-and-replace throughout the produced essay.
• Excise The Product Placement. The user removes the product placement from the outputted essay.
• Other

...

...kudos to the generative AI since it leads the reader down a primrose path. The paragraph that mentions Coco-Cola has handily noted that there are lots of tributes to Lincoln. By the time you then read about Coca-Cola, you would not likely have realized that this was an overt plug. It seems to fit within the narrative of the essay. ...

Author: Dr. Lance B. Eliot is a Stanford Fellow and a world-renowned expert on Artificial Intelligence (AI) with over 6.8+ million amassed views of his AI columns. As a seasoned executive and high-tech entrepreneur, he combines practical industry experience with deep academic research and serves as a Stanford Fellow at Stanford University. Formerly a professor at USC and UCLA, and head of a pioneering AI Lab, he frequently speaks at major AI industry events. 

See the full story here: https://www.forbes.com/sites/lanceeliot/2023/02/20/monetizing-generative-ai-chatgpt-via-embedded-product-placement-ads-anguishing-ai-ethics-and-ai-law/?sh=4f37e7a95fd5