‘Hollywood 2.0’: How the Rise of AI Tools Like Runway Are Changing Filmmaking
When “Everything Everywhere All At Once’s” visual effects artist Evan Halleck was working on the rock universe scene, he brought in cutting-edge artificial intelligence tools from Runway — such as the green screen tool that removes the background from images. “It was cutting things out better than my human eye was, and it gave me a clean mat that I could use for other things.”
From the rise of deepfake technology to AI being used to generate scripts, AI is on the rise. It’s faster, cheaper and Halleck says, on a film like the Oscar-nominated A24 film, “Rotoscoping, in my opinion, has been a very slow and painful process. So, it was nice to automate things.” ...
While AI has come into the conversation lately, the technology has been around for a while. “South Park” creators Matt Stone and Trey Parker made an entire filmusing a deepfake Donald Trump last year. “They’re paving the way. People might be freaked out, but there are going to be a ton of incredible use cases of it and there’s probably going to be some bad things to come, but that comes with any new technology.” ...
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