philip lelyveld The world of entertainment technology

2Mar/23Off

Is the online beauty community ready for DAOs? L’Oréal’s NYX thinks so

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  • NYX Professional Makeup, a beauty brand owned by the L’Oréal Group, created a decentralized autonomous organization (DAO) for the beauty community earlier this year. 
  • The company sees it as the next step in building a community around its brand.
  •  It’s part of a wider web3 bet for the company, which has also established its own department for web3 technologies. 

See the full post here: https://www.theblock.co/post/216038/for-daos-loreal-nyx?mc_cid=27e4b74946&mc_eid=116e9f337b

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