philip lelyveld The world of entertainment technology

The 10 most innovative companies in augmented and virtual reality of 2023

6. NIANTIC

For growing an AR map of the world

At its developer conference in May 2022, Niantic formally launched its “Lightship Virtual Positioning System,” a virtual map of the world that allows AR developers to anchor 3D graphics to physical places. For example, a developer might hide a digital prize near a well-known statue as part of a scavenger hunt game. ...

7. RENDEVER

For using VR to help seniors

Rendever is using VR to promote engagement and mental fitness among senior citizens. The Somerville, Massachusetts–based VR content company operates a platform that delivers customized 3D immersive experiences to nursing homes and other senior living facilities. The content lets people relive moments from the past (weddings, for example) and virtually visit bucket-list destinations. ...

8. ARCHER’S MARK

For reliving history through VR

Archer’s Mark‘s “On the Morning You Wake (to the End of the World): Take Cover” debuted at the Sundance Film Festival’s New Frontiers program in January 2022. The production studio’s narrative VR work lets participants relive the horrifying morning in Hawaii on January 13, 2018, when residents began getting text messages saying that a nuclear attack on the island was underway. ...

See the full story here: https://www.fastcompany.com/90846787/most-innovative-companies-augmented-virtual-reality-2023