philip lelyveld The world of entertainment technology

14Mar/23Off

Your Gen Z Marketing Strategy Needs AR

... One example of how AR can increase engagement is the Lush “Snow Fairy” WebAR campaign that featured three unique experiences: a personalized gifting flow, a holiday-themed face filter and a fully immersive portal environment. Leveraging the cross-channel power of WebAR, the experience was distributed as both an in-store retail experience and across a variety of online channels. Each unique experience featured a connection to the next, delivering a fully immersive journey through snow-laden forests and into the enchanted world of the Snow Fairy.

While Lush made headlines last year for its decision to step back from major social media platforms, the immersive Snow Fairy experience provided an opportunity for digital brand engagement that isn’t reliant on social media. ...

See the full story here: https://www.adweek.com/sponsored/your-gen-z-marketing-strategy-needs-ar/

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