philip lelyveld The world of entertainment technology

7Apr/23Off

PROMPTING AN EXAMINATION OF AI ART

... “There are some ethical considerations mainly about who owns data,” notes Jacquelyn Ford Morie, Founder and Chief Scientist at All These Worlds LLC. “If you put it out on the web, is it up for grabs for scrubbers to come and grab those images for machine learning?  ... But we are out at an inflection point with the Internet where there are millions of things out there and we have never put walls around it. We have created this beast and only now are we getting pushback about, ‘I put it out to share but didn’t expect anyone would just grab it.’” ...

We wanted to develop the technology to bring magic into our daily lives, and to do it ethically. We brought generative AI to the public in 2017. We knew that AI progress would be rapid, but we were shocked at how rapid it turned out to be, especially starting around 2020.” Baragona sees AI as having positive rather than negative impact on the artistic community. ...

Should AI art be the final public result? “I think that the keyword prompts used should also be displayed along with it, and any prompt that directly references a notable piece of existing art or artist should require a licensing deal with that referenced artist,” remarks Joe Sill, Founder and Director at Impossible Objects. ...

AI has given rise to a new technological skill in the form of “the person who can write a compelling prompt for a program like DALL·E 2 to extract a compelling image,” states David Bloom, Founder and Consultant at Words & Deeds Media. “To some extent it’s a different version of what artists have always faced. If you are a musician, you had to learn how to play an instrument to able to reproduce the things that you were hearing in your head. I remember George Lucas saying in the 1990s when they put out a redone version of Star Wars, ‘I’m never going to show the original version again because the technology now allows me to create a film that matches what I saw in my head.’ It’s just like that. ...

Clients will never stop wanting to deal with human beings to produce some work for whatever film or project that they have. However, there will be less of us to produce the same amount of work in the same way when tools in any industry evolve to become more efficient. ...

 The release of the free, open-source neural network for generating photorealistic and artistic images based on text-to-images was such a resounding success that Stability AI was able to raise $101 million in funding for its open-source AI research, which involves other types of diffusion models for music, video and medical research. ...

I had a meeting with an indie studio creating a workflow using Stable Diffusion, and it’s as complex as a Hollywood workflow would be, and the results are incredible. ... We are moving towards a procedurally generated future where there is a whole other method of filmmaking coming.”

https://www.vfxvoice.com/prompting-an-examination-of-ai-art/?fbclid=IwAR2rqkw_E6ywbnJsThu_KyGbWOaCqNMAURXpl2M-6Mohysdr0nCroNpA74c

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