Synthetic media is drawing a lot of attention from the video game industry. Startups like Scenario use generative AI for video game art, while game developer Latitude created AI Dungeon to use advanced language models to produce the game’s text and interact with players through its characters. The game currently uses the Jurassic-1 model created by AI21 Labs. Meanwhile, Google has experimented with using its Imagen text-to-image AI tool to augment classic 1970s text adventure Zork with graphics. Roblox is also experimenting with generative AI tools for game creation, writing the code for objects and their behavior in a virtual environment.