philip lelyveld The world of entertainment technology

5May/23Off

AI Decision-Making in Hollywood Is Already Here, Now What?

... The Writers Guild is right to push for protections against AI, but nowhere are these protections more urgent than in the documentary and nonfiction space, where I have worked both as a producer and a writer. 

The stakes are high, and creative careers hang in the balance. But the greatest threat to broader culture posed by ambient machinery isn’t the bottom-up, AI-generated art populating social media (think: Wes Anderson Directs Star Wars). It is the top-down, AI-powered platforming of art, which we’re already seeing across the media landscape — algorithms deciding, on a global scale, which stories to tell and how — and it is especially insidious in the realm of nonfiction.

“The danger is less about AI in the creation of documentary, the actual production, and more in the curation of it,” says Amit Dey, executive vp nonfiction at MRC, which has untitled Sly Stone and Rudy Giuliani documentaries in the works. “It’s one thing if human-made films are competing in the market against robot-made films. It’s another thing entirely when data in the form of artificial intelligence, or proprietary algorithms, shape the decisions around what human audiences are exposed to. In other words, what gets bought and when. What gets platformed and where. What stories get told.” ...

See the full story here: https://www.hollywoodreporter.com/business/digital/ai-filmmaking-algorithm-documentaries-non-fiction-1235478174/

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