“Phygital art” may not be the most elegant phrase in the English language, but it is generating a buzz in certain circles.
“Phygital” is a portmanteau of physical and digital – describing artworks that bring together the best of both worlds to create something entirely new. ...
Dubai is seemingly determined to put this artform on the map.
The Art Dubai international fair has a digital component exploring new media and technology trends, including phygital works. ...
CNN asked some of Dubai’s most progressive art institutions why the city is among the vanguard of this innovative format, and whether phygital is a significant new movement in art, or just an unwelcome addition to our vocabulary. ...
See the full article here: https://www.cnn.com/2023/05/29/middleeast/dubai-phygital-art-spc-intl/index.html