philip lelyveld The world of entertainment technology

28Jun/23Off

Google is no longer building its own augmented reality glasses

Google has killed a project internally known as "Iris" that it established to build augmented reality glasses, according to Business Insider. The tech giant worked on the glasses' development for several years, but it reportedly shelved Iris following waves of layoffs and company reshuffles over the past few months. Another event that factored into Google's decision was the departure of Clay Bavor, the company's former chief of augmented and virtual reality, to form a startup with Salesforce co-CEO Bret Taylor. In addition, Google reportedly kept changing its strategy for the Iris glasses, which became a source of frustration for team members working on the project.  ...

While the company has stopped working on its own AR hardware, Business Insider says it still very much has big augmented reality ambitions. Instead of building its own hardware, Google has apparently chosen to focus on creating an "Android for AR" instead.  ...

See the full story here: https://www.engadget.com/google-is-no-longer-building-its-own-augmented-reality-glasses-062555498.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAACHLSFS3ce9j0UoXqS6Ng52r8XKXX81C2v2o-lXIkbUyN6h4GZdQ8CUcIuoT5em1zz2Nr78eGgOvBTv2IfDR7h6Vbzb8LdEFQnNHvMmFQ7i7OHV_Vyfo-hhaZyG6-ZbSk9wKtMmPFd89UkBoq2vdgpmW60hlXV7v_4rOP9tkWVc9

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