philip lelyveld The world of entertainment technology

Hollywood’s Future Belongs to People—Not Machines

... This spring, I spoke to around 20 entertainment professionals, in fields ranging from production design to pornography, and asked them about what they believed could revolutionize culture most. They talked about studios applying the “move fast and break things” model to over a century of profitable filmmaking and how it resulted in a consolidation of power that Hollywood’s Golden Age producers could only dream of.

WITH THE FALL of the Paramount Consent Decrees in 2020, any US studio with the right capital could once again open its own movie house and have control over what’s played in it. As negotiations between Hollywood studios and SAG heated up in July, the use of AI in filmmaking became one of the most divisive issues; one SAG member told Deadline “actors see Black Mirror’s ‘Joan Is Awful’ as a documentary of the future, with their likenesses sold off and used any way producers and studios want.” ...

It’s not much better for the indies. Decades of being permanently online has yielded a crop of self-taught, self-motivated sole proprietors—many of them underage, working without the basic protections afforded to child performers. Unlike members of the Screen Actors Guild, streamers and influencers have no health coverage, no collective agreement, and no recourse when a platform like YouTube suddenly demonetizes them, or if they’re targeted for harassment. ...

What became clear as I spoke to sources was this: The unbundling of the American storytelling machine has become the unbundling of the American story. What was once a roaring engine of commerce and a siren of soft power is now as fractured as the audience consuming its products. And it’s left the entire country, and the world that consumes its wares, vulnerable. ...

See the full story here: https://www.wired.com/story/hollywoods-future-belongs-to-people-not-machines/