... In the “Migraine Experience”, VR was used to educate the general public on the severity of migraines – they’re “more than just a headache”. People who don’t usually get migraines had the opportunity to experience the common symptoms first-hand – including, blurred vision, disorientation, and sensitivity to sound and light. With their new medication, GlaxoSmithKline also made sure to establish themselves as the solution to the pervasive problem of migraines (currently affecting 39 million people in the United States). Participant reactions were also filmed and compiled into an impactful marketing video that’s been viewed on social media over twelve million times. ...