A new study created by Vogue Business in collaboration with Snap Inc reveals that 72 per cent of luxury fashion consumers in the UK say it’s important that brands provide AR solutions as part of their shopping experiences, with many expecting to use AR increasingly over the next one to three years when shopping. The research included a survey of 1,100 luxury consumers aged 16-65 in the UK during April 2023. Respondents were invited to select from a wishlist of AR experiences they’d be most interested in fashion brands and retailers offering. Styling and wardrobe consultations came out as number one while exploring a runway collection came in second. Other desirable tools include using AR to access care and repair tutorials and AR-driven experiences, and brand story-telling. ...
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