philip lelyveld The world of entertainment technology

The Fate of Apple’s Vision Pro: Part 1 and 2

PhilNote: This is a very good combination of observation and speculation about the Apple Vision Pro and Spatial Computing.

Part 1

https://www.mediumenergy.io/p/why-apples-vision-pro-matters-part

Part 2

... Unlike other players in this space, most people will give Apple the benefit of the doubt.

More so than perhaps any other company, Apple knows how to make things desirable. Which is a key pillar of their strategy: social engineering. They’re going to make this thing cool and they have a plan to do so. One example is hyper personalization.

Apple is going to ensure your AVP fits like a glove, while also offering the opportunity for self-expression and style via custom aesthetics....

But if 'isolation' is your concern, know that collaboration will be the killer feature of spatial computing’s killer apps. ...

Across all of these examples, people are fundamentally trying to transfer knowledge by conveying an 'experience' in a woefully non-experiential way. This ‘knowledge transfer’ problem becomes increasingly acute in the face of an aging workforce, worker displacement (as AI eats more jobs), and within an era of customization/personalization in product design & sales.

This is why I prefer to call spatial computing, 'experiential computing'....

https://www.mediumenergy.io/p/the-fate-of-apples-vision-pro-part?utm_source=substack&utm_medium=email&utm_content=share&fbclid=IwAR0__0_USPrdJpeja7VPv7s9cmfkpf5aqHixDimsciro0FwlJaH24H4s2JI