Is that a model, or AI?
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If AI, augmented reality and 3D-rendering tools are used responsibly, some image-makers believe they’ll boost creativity. “I haven’t been this positive and this excited since the beginning of the internet,” said Nick Knight, an experimental photographer in London who has worked with Alexander McQueen and Givenchy. “Fashion, which is about change and newness, should really be embracing this,” he said. During the pandemic Knight had Kendall Jenner photograph herself “thousands of times,” so he could create an avatar from her likeness. That avatar walked in a virtual runway show for Burberry.
“Creators and models alike will need to adapt and learn how to license their likeness and make a living from their art in new ways,” said Lyle Stevens, co-founder of Boston influencer-marketing company Mavrck. His company is experimenting with creating AI influencers and launched the Instagram account @Beyondbowwow, which features realistic AI-generated dogs and people.
See the full story here: https://www.wsj.com/style/fashion/ai-models-levis-nars-influencers-8cab8ba5
