philip lelyveld The world of entertainment technology

TikTok debuts new tools and technology to label AI content

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 TikTok announced today it will launch a new tool that will allow creators to label their AI-generated content and will begin testing other ways to label AI-generated content automatically.

The company says it felt the need to introduce AI labeling because AI content can potentially confuse or mislead viewers. Of course, TikTok had already updated its policy to address synthetic media, which requires people to label AI content that contains realistic images, audio or video, like deepfakes, to help viewers contextualize the video and prevent the spread of misleading info. TikTok’s policy allows it to take down realistic AI images that aren’t disclosed.

However, outside of the extreme case of using AI to intentionally mislead users, some AI-generated content can toe the line between seeming real or fake. In this gray area, more transparency is generally appreciated by end users so they know whether or not the content they’re viewing has been heavily edited or created with AI. ...

In addition, TikTok says it’s working to develop a way to automatically detect and label AI content. This week, it will begin testing an “AI-generated” label that will eventually apply to any content that it detects was edited or created with AI. ...

TikTok notes it consulted with its Safety Advisory Councils when developing its new AI labels, as well as industry experts including MIT’s Dr. David G. Rand, whose research has examined how users respond to different types of AI labels. To that end, TikTok landed on the term “AI-generated” being widely understood across demographic groups.

See the full story here: https://techcrunch.com/2023/09/19/tiktok-debuts-new-tools-and-technology-to-label-ai-content/