philip lelyveld The world of entertainment technology

27Sep/23Off

Elvis returns to Las Vegas in Marco Brambilla’s new video for the Sphere, created with AI

... starting 29 September, he is back in Las Vegas to help inaugurate the Sphere ...

... The latest Elvis extravaganza is the work of London-based artist Marco Brambilla: a four-minute, hyper-detailed, image-dense video starring the King in his different incarnations—from young army officer to swaggering movie star to bloated has-been—as well as the dream-city of Vegas itself, which somewhat similarly evolves from a small desert oasis into the neon epicenter of debacle-spectacle. In keeping with its themes of celebrity-image proliferation and saturation, King Size (2023) is Brambilla’s biggest video collage yet, using 1,000 looped video clips from different movies, including all 33 Elvis films. ...

Brambilla turned to AI instead of human researchers or video editors this time because, he says, he was on deadline to complete this project quickly, within four months. “What I found is that it was very good at sketching, making conceptual sketches and hybrid images. It often comes up with things that are very magical,” he says. ...

See the full story here: https://www.theartnewspaper.com/2023/09/26/marco-brambilla-elvis-video-artificial-intelligence-las-vegas-sphere-u2

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