... “Robert Basiuk from Borneo Adventure (Sarawak), during WiT Indie, said that while bookings for his company’s experiences changed from fax machine to online booking, his best-selling product fundamentally did not change for the last 30-40 years. It is still experiencing the heart of Borneo in all its splendour. Likewise for breakfast in the wild by Mandai Zoo, no change except for the different animals.”
What’s changed is how consumers search and take in information which has gone from words to pictures to videos – “from Google to Facebook to TikTok”.
“As content creator operators to content delivery people (OTAs), we cannot ignore the changing trends and the various platforms that our customers are choosing to discover us. The fortunate thing is that consumers now want authenticity which means it’s much easier to create the videos. There are also plenty of tools outside to help you with videos.”
See the full story here: https://www.webintravel.com/human-touch-blended-with-ar-the-next-frontier-in-tour-storytelling/
