philip lelyveld The world of entertainment technology

17Oct/23Off

Meta’s new AI assistant ‘Billie’ is creeping Kendall Jenner fans out

Kendall's AI double is here https://www.instagram.com/p/CyBuBdaPkfi/

... The hyper-realistic Jenner-active AI is part of a recent initiative by Meta — which owns WhatsApp and Instagram — in which they’re paying celebrities millions of dollars for their likenesses so they can create AI assistants to connect to their audience.

In accordance, these bots answer queries and engage the user in naturalistic, real-time conversations using responses based on their celeb’s personality.

Billie is just one member of the AI assistant roster, which includes Paris Hilton as a “forensic specialist who solves crimes,” Tom Brady as Bru, the wisecracking “sports debater,” Dwayne ‘The Rock’ Johnson as a trainer, and Snoop Dogg as a red cape-wearing “Dungeon Master” who encourages the user to “get medieval.” ...

See the full story here: https://www.news.com.au/entertainment/celebrity-life/celebrity-photos/metas-new-ai-assistant-billie-is-creeping-kendall-jenner-fans-out/news-story/a4ae27e6a8c990bc3ab2f4d6f7fafc91

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