philip lelyveld The world of entertainment technology

TALE OF TWO INDUSTRIES – WHAT STREAMERS NEED TO LEARN FROM GAMING

... Looking at dominant digital mediums in 2023, honing in on Gaming and Streaming seems inevitable, and comparing the two is becoming essential. Notably, gamers entwine themselves within the fabric of the studios and creations they adore. They gladly spend money on experiences from studios they love, even if the product releases to mediocre reviews. On the contrary, streaming platforms, hubs of passive entertainment consumption, navigate through a maze of precarious consumer loyalties, where even titans like Disney+ can witness millions of subscribers being snapped away due to alterations in content offerings. ...

Charting a Course Toward Subscriber Loyalty 

The path toward establishing staunch viewer loyalty in streaming begins with forging a bidirectional interaction model akin to what’s seen in the gaming industry. Streaming platforms can potentially revolutionize the viewer experience by purposefully crafting communities around content and amplifying viewer involvement instead of canceling many of their shows before they even get off the ground. How will viewers find an affinity and create a sense of creative ownership over a product if they assume it’ll be canceled before watching it? Creating dedicated forums, interactive live sessions with content creators, or hosting virtual events might be the catalyst to transform passive viewers into an engaged community. ...

By unraveling the strands of deep-rooted loyalty among gamers, streaming platforms have an opportune moment to reimagine their engagement strategies and content creation paradigms. Lessons derived from gaming—direct consumer involvement, community-building, long-term support for underperforming projects, and strategic content development—can illuminate a path towards mitigating the inconsistent subscription trends and establishing a steadfast viewer base for streaming platforms.

See the full article here: https://icvr.io/blog/tale-of-two-industries-what-streamers-need-to-learn/?utm_source=MESA+Newsletters&utm_campaign=35195d5ae3-EMAIL_CAMPAIGN_2023_10_23_08_44&utm_medium=email&utm_term=0_5534b41342-35195d5ae3-%5BLIST_EMAIL_ID%5D