Bigger and louder: New cinemas strive for an enhanced movie experience
[Philip Lelyveld comment: this story is an overview of theatrical technology implementations worldwide.]
The Giant Screen at Millennium Point reopened on Oct. 24 in Birmingham, United Kingdom, after a major refurbishment that included Barco’s Enhanced 4K-32B DLP Cinema large-format twin-projector system with Dolby digital-cinema servers. ...
With Dolby 3D on its 72 x 51 foot (22 x 15.5 m) Perlux high-gain screen installed by Franklin Designs, Millennium Point now has “the U.K.’s largest independent giant-screen digital 3D cinema.” (For more tech details, check out The Giant Screen’s blog.) ...
Shortly thereafter, Cineplex Entertainment exercised its option to equip an additional ten locations with 250 D-BOX MFX seats, bringing the total install base at the circuit to 21 theatres and over 520 motion-controlled seats.
D-BOX system deployment has seen similar growth worldwide since launching in April 2009 at UltraStar Surprise Pointe (Arizona) and Chinese 6 in Hollywood (Calif.). According to Guy Marcoux, VP of marketing, the breakdown of locations at the end of February is 77 sites in the U.S., 17 in Canada and an additional 11 D-Box theatres operating in seven countries. “Outside of North America, the leading markets for D-BOX have been Europe and Asia so far,” he details. “This widespread success clearly demonstrates the attractiveness of our business model as well as the acceptance of our motion experience as a fast-growing trend in movie viewing.” ...
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