[Philip Lelyveld comment: this lengthy article is an overview update on 4K and beyond in both theatrical and home theaters situations.]
... Nonetheless, 4K technology is entering the TV market in a variety of ways.
"4K may be the greatest thing that happens to HD," says Mark Schubin, an Emmy-winning TV engineer, who focuses on the evolution of production tactics. "At the tail end of the standard-definition era, producers were shooting with HD cameras and over-sampling. 4K cameras inherently over-sample, which makes it so much better looking even if you watch the show on a traditional HD set."
Schubin, a long-time technical consultant to Lincoln Center's Metropolitan Opera and an organizer of major Hollywood production technology programs, cites other 4K routes to market. Studios have been working on 4K for at least 10 years, he notes, with the expectation that it will emerge in digital cinema theaters.
"Now we're in a new era where people have large screens and home theaters," Schubin says. "4K is a differentiator." ...
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