With this exhibition, Infinity Experiences—a joint venture of PHI Studio and Felix & Paul Studios—is tackling a big issue in the 360 video space: how to distribute content and get your experiences in front of an audience. While the number of people who own VR headsets is increasing, the awareness of — and therefore, demand for — narrative and 360 content remains low. As a result, there has been little incentive for the major players to monetize 360 and narrative the way they have monetized games. This leaves innovative and accomplished creators in a sticky situation; they want to continue to pioneer, but struggle to find a business plan that allows them to build a library that will entice an audience and in turn incentivize monetization. ...