philip lelyveld The world of entertainment technology

7Nov/23Off

China’s ByteDance to overhaul VR arm Pico as global demand declines -sources

  • Pico to cut jobs with 'hundreds' of staff to be affected-sources
  • ByteDance has pared back efforts to develop Pico brand-sources
  • Multiple senior managers have left Pico this year-source

... However, VR demand has sputtered this year. Augmented reality (AR) and VR headset shipments have fallen for the last four consecutive quarters, according to data from research firm IDC ended June 30, with volumes down 44.6% in the second quarter year-on-year.

Since the acquisition, Pico has been aggressively expanding both inside and outside China. In China, it has become the leading VR producer by total shipments and globally it trails only Meta. ...

See the full story here: https://www.reuters.com/technology/chinas-bytedance-overhaul-vr-arm-pico-global-demand-declines-sources-2023-11-07/

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