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What online giants are doing about AI misinformation
To combat AI-generated misinformation ahead of the 2024 US presidential election, Google will, from mid-November, require that political ads using AI have a disclosure on them.
"All verified election advertisers in regions where verification is required must prominently disclose when their ads contain synthetic content that inauthentically depicts real or realistic-looking people or events," says Google's updated policy, which also applies to content on YouTube. "This disclosure must be clear and conspicuous, and must be placed in a location where it is likely to be noticed by users. This policy will apply to image, video and audio content."
Meta is bringing in the same requirement for political ads on Instagram and Facebook, from Jan. 1.
"Advertisers will have to disclose whenever a social issue, electoral or political ad contains a photorealistic image or video, or realistic sounding audio, that was digitally created or altered," Meta's new policy says. ...