In an effort to fight deepfakes and other types of manipulated and generated images, Sony, in partnership with the Associated Press (AP), has unveiled in-camera authentication technology. The technology, which will be available in Sony’s existing camera models like the a1 and a7S III and the upcoming a9 III, creates a digital signature at the moment of capture, ensuring that each image can be verified for authenticity. ...
If you’re interested in learning more about the industry’s approach to this issue, explore the initiatives of The Coalition for Content Provenance and Authenticity (C2PA). It was established to combat misinformation by developing technical standards that certify the source and provenance of media.
See the full story here: https://shellypalmer.com/2023/11/sony-and-ap-introduce-in-camera-authentication-to-combat-fake-images/