philip lelyveld The world of entertainment technology

22Dec/23Off

Behind the Making of My AI Digital Double

... The scan took place at the CAA Vault, a one-story, warehouse-type facility in Los Angeles built by Creative Artists Agency, one of the entertainment industry’s top talent agencies. The Vault gathers several scanning stations—body, face, voice capture—in one place, so visitors can in a single day leave with a replica of themselves that appears on screen as authentic as the genuine article. ...

CAA clients own the digital doubles created in the Vault, giving them, the agency hopes, more license to police replicas made without their permission. ...

CAA and others want Washington’s oversight, envisioning a world in which control of one’s replica joins other inherent rights. “We didn’t have that luxury of waiting for the law to catch up,” said Alexandra Shannon, CAA’s head of strategic development and the architect behind the Vault. ...

CAA Chief Executive Bryan Lourd helped usher in one of the earliest adoptions of this throwback technology when Carrie Fisher, the actress who first portrayed Princess Leia in 1977’s “Star Wars,” died halfway through reprising the role in a new trilogy released between 2015 and 2019. Fisher was the mother of his daughter, Billie Lourd.

The filmmakers approached the Lourds for permission to recreate Fisher digitally in the last movie in the trilogy, titled “The Rise of Skywalker”—and struck a deal to make it happen. “That’s how it should go,” Bryan Lourd said. ...

See the full story here: https://www.wsj.com/tech/ai/behind-the-making-of-my-ai-digital-double-0ff22ac8

The video is here: https://m.wsj.net/video/20231221/f0584bec-8adf-4b5c-ba0a-cef42039eb52/2/hls/manifest-hd-wifi.m3u8#t=0

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