philip lelyveld The world of entertainment technology

The best digital content innovations of 2023: ESPN’s alternate broadcasts, more

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This year saw several different takes on live broadcasts catered to younger audiences and Millennial/Gen-Z nostalgia with the NHL’s Big City Greens Classic and ESPN’s Toy Story Funday Football. Other digital content innovations saw enhancements for how we watch games with the augmented reality in the ManningCast, as well as a team up between NFL+ and Genius Sports.

Here’s a look at those stories:

• ESPN's Toy Story Funday Football: The tech behind Falcons-Jaguars fully animated alt-cast
• How the ManningCast is using augmented reality for better Monday Night Football analysis
• Inside the NHL's Big City Greens Classic: How Beyond Sports used tracking data to create an animated game for kids
• NFL+, Genius team up for alternate game streams

See the full story here: https://www.sportsbusinessjournal.com/Articles/2023/12/26/digital-content-innovation.aspx?publicationSource=