A start-up called Perplexity shows what’s possible for a search engine built from scratch with artificial intelligence. ...
Hundreds of searches later, I can report that even though Perplexity isn’t perfect, it’s very good. And while I’m not ready to break up with Google entirely, I’m now more convinced that A.I.-powered search engines like Perplexity could loosen Google’s grip on the search market, or at least force it to play catch-up.
I’m also scared that A.I. search engines could destroy my job, and that the entire digital media industry could collapse as a result of products like them. But I’m getting ahead of myself. ...
See the full story here: https://www.nytimes.com/2024/02/01/technology/perplexity-search-ai-google.html?fbclid=IwAR2XhNh7JLmorX1KleLqcNe6pr8NvS8-BNsrqeqqKQ0cKnyocBI4AGQe7K0