Neal Mohan, YouTube’s CEO, today unveiled the platform’s strategic direction for 2024, focusing on artificial intelligence (AI), elevating the role of content creators, enhancing user safety, and expanding into living room entertainment and subscription models. This vision aims to harness AI to foster creative expression and simplify content creation, while also acknowledging the evolving role of creators in reshaping the entertainment landscape. ...
Financially, the YouTube Partner Program stands out as the most lucrative creator monetization platform, having distributed over $70 billion to creators, artists, and media companies in the past three years. The platform has witnessed a substantial increase in the use of memberships, underscoring the growing importance of fan funding. ...
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