Disney to Partner With Artificial Intelligence, ‘Emotional Control’ Coming Soon to Streaming Service
... The Walt Disney Company uses artificial intelligence to create a new advertising tool called “Disney’s Magic Words.” This tool lets brands customize their commercials to match the mood of specific scenes in movies or TV shows on Disney+ and Hulu. Disney can identify content, brands, images, and moods by analyzing scenes using AI and machine learning creating metadata tags. Brands can use these tags to personalize their messages to fit the scene or mood.
Geoffrey Calabrese, Omnicom Media Group’s chief investment officer, explained that this approach moves away from targeting broad demographics and instead focuses on specific audience emotions. Omnicom is one of six global advertising companies participating in an early test of this tool. ...
See the full story here; https://insidethemagic.net/2024/02/disney-streaming-service-artificial-intelligence-emotional-ads-emd1/
