SMPTE, the home of media professionals, technologists, and engineers, in conjunction with the European Broadcasting Union (EBU) and the Entertainment Technology Center (ETC), have released a comprehensive document on Artificial Intelligence (AI) and its effect on the media. The document was the result of a task force on AI standards in media that began in 2020. ...
This report was created to provide media professionals with a background in both AI and Machine Learning (ML). It begins with a technical understanding of the two technologies followed by the effect they will likely have on the media landscape. The report then moves on to examine AI ethics and ends by discussing the role that standards can play in AI/ML’s future.
“I believe that AI will continue to see exponential growth and adoption throughout 2024,” said SMPTE President Renard T. Jenkins. “Therefore, it is imperative that we examine the overall impact that this technology can have in our industry. That is why the progressive thought leadership presented in this document is so important for us all.” ...
Drafting this report was a joint effort by SMPTE and the ETC with support from the EBU. Members and non-members of SMPTE can access the document for free - https://5253154.fs1.hubspotusercontent-na1.net/hubfs/5253154/SMPTE-ER-1010-2023.pdf
See the full story here: https://www.cxnetwork.com.au/smpte-releases-engineering-report-on-artificial-intelligence-and-the-media/