How it works: The new technology, which is being created internally at the Times, will deliver a recommendation for where an ad campaign could perform best based on its message or objectives.
- The tool can also be used to target niche audiences that were previously unidentifiable based on their interests, aspirations and opinions. ...
Why it matters: The Times started working on these efforts long before it filed a landmark lawsuit against OpenAI and Microsoft for copyright infringement, executives said. ...
See the full story here: https://www.axios.com/2024/02/20/new-york-times-ai-ad-tool