philip lelyveld The world of entertainment technology

Fossil’s experience building an internal AI image generator

... Hallucinations as a feature, not a bug

... The design is visually striking, featuring a wristband embedded with a jeweled, stylized face of a panther. But upon closer examination, "you'll see there's something missing, right?" Dubois pointed out in the presentation. Namely, despite the watch's style appeal, the design didn't show any way to tell the time. ...

Perhaps counterintuitively, one way to address this issue is to enable generative AI to be more creative -- even impractical -- rather than less. Inaccurate output is a common problem in generative AI, with worrying implications for many enterprise use cases. But in creative fields like fashion, hallucinations can actually be a benefit, as they can lead to unusual, striking designs that differ from what a human creator might produce. ...

"We're not using the outcome of these models directly," Fernandez-Lamela pointed out, which reduces the risk of copyright infringement. ...

Mitigating generative AI risks and cost challenges

Instead, the organization went with a private, localized option, using their own training images and hosted on a private cloud using Google Cloud Platform. This had multiple benefits, including reducing vulnerability to cyber threats such as data poisoning and exposure to third parties. "If you have a localized, privatized environment, then you don't have to worry about those data leakage issues," Barrington said. ...

See the full story here: https://www.techtarget.com/searchenterpriseai/news/366562594/Fossils-experience-building-an-internal-AI-image-generator?mkt_tok=NTIwLVJYUC0wMDMAAAGRj9k_m9YuULW6_jpxXf7rZc5j1E0wIg23pplh7m_tZPJ8kTWM7lr_7SjivMbt0TptyJulkyvkNCoQE0rhQbI38wJxjiWSQvvCdwTX96lEk16ft9VTTlRfiuLNaDsa