... His co-authored paper, “The Power of Generative Marketing: Can Generative AI Reach Human-level Visual Marketing Content,” compared how people responded to human-made versus synthetic images. In the study, AI-generated images outperformed human-made images on perception, were comparable on social media engagement, and achieved significantly higher click-through rates. ...
Lee’s co-authored paper, “Generative AI, Human Creativity, and Art,” examines the ability of text-to-image AI to help humans create high-quality digital art. Using a dataset of more than 4 million artworks by more than 50,000 users, the study found that text-to-image AI enhanced creative productivity by 25% and the art’s value by 50% over time. The key takeaway is that AI-assisted artists experience more creativity and value, producing more content ideas and more art that is favorably evaluated. ...
See the full article here: https://ai.wharton.upenn.edu/updates/ai-horizons-ai-and-machine-creativity/