... The two executives are also thinking about how Gen Z will shop with A.I. According to Rincon, the age group of 11-26 sees shopping as a form of entertainment. This demographic group also takes to visual searching, or searching with their phone cameras, instead of typing in keywords. ...
See the full story here: https://observer.com/2024/03/google-jcrew-ai-exec-online-shopping-sxsw-2024/