... We all know that Facebook has fallen from grace. Once atop the social media hierarchy as the place to be, it’s become a relic of the past where estranged relatives post annually for your birthday.
The numbers back it up: Teen usership of Facebook dropped from 71% in 2014 to 33% in 2023, according to a Pew Research Center survey. In its place, YouTube, TikTok, Instagram, and Snapchat reign supreme.
But Facebook has one feature that keeps young users from deleting their accounts: Marketplace, which Gen Zers are using regularly to shop, per The New York Times.
- Facebook Marketplace, which launched in 2016, has 1B+ monthly active users and ~40% of Facebook’s 3B+ users shop on Marketplace.
- An estimated 491m users log into Facebook just to use Marketplace.
- In 2022, the number of Marketplace users increased 3.6% YoY.
Now, Marketplace ranks just behind eBay as the second most popular site for secondhand shopping in the US.
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See the full story here: https://thehustle.co/news/looking-for-gen-z-shoppers-they-re-on-facebook?utm_source=substack&utm_medium=email