A Tale of Two SXSWs: An AI Divide So Wide You Could Drive a Film Industry Through It
... But discuss it we did at the SXSW Conferences, where AI was the topic dominating hundreds of panels, workshops, talks, and meet-up-sessions spread over 24 different tracks. The overwhelming message coming out the film track was AI is a tool — a powerful one, poised to upend the entertainment industry, but with the potential (if properly implemented) to enhance human creativity. ...
Meanwhile, the community at the SXSW Film Festival had a healthy skepticism of the conference’s tech innovation-speak. As one colleague, and a long time SXSW attendee, said: “Every year they tell us this new thing will change everything and ‘democratize filmmaking.’” ...
Over the last three decades, VFX artists have been forced to reinvent their workflow multiple times to incorporate new innovations, making them far more open to the potential of AI. The most recent seismic evolution was the introduction of real-time game engines that further break down the wall between visual effects and the other filmmaking crafts, a trend that will only accelerate in the coming years. ...
Over the last three decades, VFX artists have been forced to reinvent their workflow multiple times to incorporate new innovations, making them far more open to the potential of AI. The most recent seismic evolution was the introduction of real-time game engines that further break down the wall between visual effects and the other filmmaking crafts, a trend that will only accelerate in the coming years. ...
There’s plenty to be skeptical about with AI, along with good reason to mistrust how Hollywood and corporations will use it to create “content,” but that’s also why we must educate ourselves rather than keep our collective heads in the sand. If we don’t understand how technology is being adapted as a filmmaking tool, we leave ourselves helpless to shape the conversation around what we collectively hold dear: the creation of motion pictures through eyes and heart of imperfect human beings. ...
See the full story here: https://www.indiewire.com/features/commentary/sxsw-2024-hollywood-ai-1234964964/
