philip lelyveld The world of entertainment technology

20Apr/24Off

Media pros respond to AI images from A24: ‘a huge misstep for their reputation’

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Yesterday, A24 posted six images to its official Instagram page, each depicting an iconic American location in the midst of some kind of armed conflict. Sphere in Las Vegas, for example, is shown as a smoking husk lying in rubble, and the fountain in Manhattan’s Washington Square Park is ringed by heavily armed military transport vehicles.

There’s just one issue: none of the scenes captured in the stills were actually included in the film. ...

Looking closely, one can discern certain sloppy details that wouldn’t have been included by a human artist. The layout of the roads depicted in the image of Washington Square Park doesn’t look quite like the real thing. Another image shows one the Marina Towers in Chicago in the middle of the river – both buildings are, in real life, located on the same side of the water. The misalignment of small details like these is a hallmark of current text-to-image generative AI models. ...

See the full story here: https://www.thedrum.com/news/2024/04/19/marketing-ai-pros-deem-a24-s-ai-generated-civil-war-promo-images-repulsive-insulting

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