... The Advisory lists a series of consumer harms from AI, including that (1) “consumers are harmed when AI does not function as intended or does not meet minimum quality and efficiency standards,” (2) AI developers “continue to market and sell AI systems knowing these shortfalls and that they may cause harm to consumers,” and (3) “AI systems are being deployed in ways that can deceive consumers and the public.” ...
The Advisory identifies several activities as violations of the Massachusetts consumer protection law:
- Falsely advertising the quality, value or usability of AI systems;
- Misrepresenting the reliability, manner of performance, safety or condition of an AI system, including unsubstantiated claims about its capabilities;
- Misrepresenting a person’s audio or video content for the purpose of deceiving another, including the misleading use of deepfakes, voice cloning or chatbots;
- Supplying an AI system that is defective, unusable or impractical for the advertised purpose; and
- Offering an AI system for sale that is not fit for its ordinary purpose or the specific purpose for which it is offered.
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See the full story here: https://www.manatt.com/insights/newsletters/client-alert/massachusetts-attorney-general-issues-advisory-on