philip lelyveld The world of entertainment technology

1May/24Off

WMG’s CEO Lays Out His Vision & Proposed Rules for AI During Senate Hearing on Deepfakes Bill

... The draft bill — called the Nurture Originals, Foster Art, and Keep Entertainment Safe Act (NO FAKES Act) — would create a federal right for artists, actors and others to sue those who create “digital replicas” of their image, voice, or visual likeness without permission. Those individuals have previously only been protected through a patchwork of state “right of publicity” laws. First introduced in October, the NO FAKES Act is supported by a bipartisan group of U.S. senators including Sen. Chris Coons (D-Del.), Sen. Marsha Blackburn (R-Tenn.), Sen. Amy Klobuchar (D-Minn.) and Sen. Thom Tillis (R-N.C.). ...

“When you have these deepfakes out there [on streaming platforms],” said Kyncl, “the artists are actually competing with themselves for revenue on streaming platforms because there’s a fixed amount of revenue within each of the streaming platforms. ...

See the full story here: https://www.billboard.com/business/legal/ai-hearing-senate-warner-music-ceo-fka-twigs-1235670149/

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