25Mar/12Off
THR Poll: 9 out of 10 Call Social Media New Form of Entertainment; Young People Want Texting in Movies
“Social media is the connective tissue that enables consumers to multitask during their entertainment experiences by connecting with others and sharing their opinions,” notes pollster Jon Penn of the findings, based on a survey of 750 social network users ages 13 to 49. And film moguls, take note: The poll found that a majority of 18-to-34-year-olds believe using social media while watching a movie in a theater would add to their experience, and nearly half would be interested in going to theaters that allowed texting and web surfing. ...
Other interesting findings from THR's poll:
- 88% of people consider visiting and posting on social networking sites a form of entertainment.
- 70% of consumers have listened to music by an artist based primarily on what a friend posted on a social networking site.
- 79% of respondents always or sometimes visit Facebook while watching television.
- 98% of all social networkers are Facebook members, while only 56% of social networkers are Twitter members.
See the original Hollywood Reporter Story here: