In a sign of the times, Creative Artists Agency has inked a deal with an artificial intelligence company to store clients’ digital assets.
CAA and Veritone announced their partnership on Tuesday, leading to the creation of the “CAAVault” — a synthetic media vault that will store all intellectual property related to all CAA talent’s name, image and likeness. This includes digital scans and voice recordings.
According to Veritone, talent will retain access to their digital assets via a “personal vault,” which will allow them to share their assets as they see fit. ...
See the full story here: https://deadline.com/2024/05/caa-deal-ai-company-veritone-store-digital-assets-1235914471/