philip lelyveld The world of entertainment technology

AI In Hollywood Draws Heavy Crowd For New Kind Of Filmmaking

... Kaye said she has used AI tools to create social-media content and music videos, including one for an improvisational rapper whose lyrics about a man eating a pineapple would have been challenging to illustrate in video otherwise. With the writer and actor strikes behind them, Kaye said more and more Hollywood professionals are exploring AI’s possibilities.

“There's optimistic hesitance,” said Adobe’s director of product marketing for pro video & film Meagan Keane, a former filmmaker. “Coming out of the strikes especially, it’s important for all creative disciplines to be aware (of what AI can do). But really, creatives are hungry to be creative. When we really dig in (with professionals), there’s a lot of optimism about how much they can create.” ...

...entertainment and media have seen an avalanche of specialized programs in recent months, many of which are being rapidly updated and repeatedly improved, said keynote speaker Renard Jenkins,president and CEO of I2A2 Technologies, Labs and Studios. Jenkins is a former Warner Bros. and PBS executive, and president of technology standards body Society of Motion Picture and Television Engineers. ...

The industry is now, one attendee said, in the third stage of its AI era, figuring out how to make all those programs work together to create real shows. Creators have plenty of choices, as Jenkins and others detailed.

“(Viggle 2.0) came out a few months ago, and is kind of changing the game in creating still images,” said Jenkins. ...

“What I found to be incredibly lonely about the process is that I couldn't involve actors,” Slade said. “I spent years and years and years (as a director) explaining to people what I want. I'm getting what I want. It looks like my work. But I really want actors to be involved.” ...

ChatGPT and other text-focused AI tools can quickly generate scenes, software code, dialog, even prompts for text-to-video and other kinds of software. That could doom the mid-career jobs in writers rooms across Hollywood, making it difficult to train the next generation of showrunners, said the writer, who declined to give her name. ...

See the full story here: https://www.forbes.com/sites/dbloom/2024/05/17/ai-in-hollywood-draws-heavy-crowd-for-new-kind-of-filmmaking