21May/24Off
Hershey unveils latest series at Sweets & Snacks, including augmented reality initiative
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As the company explained, its AR system (pictured below) works on the basis of generating an image of what the product would like in a specific location. IR tracks the merchandise and its in-store location to gather insights on how placement impacts sales and the shopping experience.
Among the firm’s latest releases this year was its Reese’s Caramel Big Cup, KitKat Pink Lemonade, KitKat Vanilla, Hershey’s Crunchy Waffle Cone Bars, Ice Breakers Sparkling Mints Pineapple Mango Seltzer Flavour, Dot’s Homestyle Pretzels Parmesan Garlic Flavour, SkinnyPop Cheddar Jalapeño. ...
See the story here: https://www.confectioneryproduction.com/news/48266/hershey-unveils-latest-series-at-sweets-snacks-including-augmented-reality-initiative/
