philip lelyveld The world of entertainment technology

29May/24Off

Washington pushes for new AI rules protecting artists as Hollywood backlash mounts

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"We're going to have to do a national AI bill or the world will not be the same as we know it," Klobuchar said.

"Songwriters, actors, and our incredibly talented creative community deserve the right to own their voice, image, and likeness," added Blackburn, the leading Republican on the bill. ...

"We're going to have to try to figure out some way to create parameters and guardrails. We've seen artists already whose voices have been used after they've passed on. We're also seeing artists being used when they have nothing to do with something that's been put out, and that's terrifying." ...

A draft version of the bill would extend authorization for digital replication to the heirs, executors, or assignees of a deceased person for a period of 70 years, which is modeled after the equivalent term for copyright protection. ...

"It will take very careful drafting to accomplish the goal of addressing these harms without inadvertently chilling legitimate, constitutionally protected uses of technologies to enhance storytelling in our industry," Ben Sheffner, senior vice president of the Motion Picture Association, said on April 30 while testifying before the Senate Subcommittee on Intellectual Property. ...

See the full story here: https://finance.yahoo.com/news/washington-pushes-for-new-ai-rules-protecting-artists-as-hollywood-backlash-mounts-080019112.html

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